In today’s society, advertisement plays a large part in out everyday life. However, for the most part, “ideal” males and females are used to try and sell us products. However, most people do not look like these “ideal” models. In my gif, I tried to represent these “ideals” in advertising becoming less than ideal. Representing how most people are not these models, something that advertisers know, but neglect to show in their ads. The last section I tried to show the multitude of advertisements that appear around us each and every day.